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Effective SEO is getting found when people are searching for products and services they are ready to buy, not just browse or research.
SEO has two main components: on-page SEO and off-page SEO.
On-page refers to the things you have direct control over: your domain name, title, page content, meta data, alt-tags, text, video, images and more.
Off-page refers to the things you don't necessarily have direct control over, because it takes place off of your website. This is mostly backlinks and social sharing.
SEO can help your business by helping you get found by prospective customers when they are looking for products and services you offer. It can help you increase your website traffic and bring targeted visitors to your site to help increase your sales.
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