Search Engine Optimization | SEO | CI Web Group Digital Marketing Agency
Jennifer Bagley CEO discusses the importance of SEO and the benefits of on page and off page SEO on WordPress post. SEO Strategy is a big factor in securing your digital footprint with google.
Search engine optimization is critical to any business. Consumers are making their buying decisions two ways, either through referrals, or through the Internet. And when they receive a referral that's actually validating that referral by doing a search on Google to figure out if they want to do business with that company. How your business, your brand, your products, your service, as well as your sales professionals and executives names are positioned on the Internet, it's critical even when it comes to referral business. If you think of Google as this huge filing system. Every page you put on your website allows you to get placed in a different drawer. There are millions and millions of people trying to get to the same 10 spots from many different search engines. Making sure that you have the proper strategy for content generation. Making sure that on-page SEO, which is the labeling of the content, and off page SEO, which is how to gain rank and trust that that content is credible. It's critical to how your web site is performing on the most powerful search engine in the world. By leveraging Google's three simple, simple requests, making sure your relevant, that is, do you have the right pages on your site that are probably going to put
you inside the right drawer. Are you current? Which is are you consistently publishing content? Are you relevant and current? as well as, most importantly, are you trusted? Comes from third-party validations. That is back links, that is also peoples integration with your site, your web pages, your individual blogs. Are people sharing, commenting, reposing those blog articles. Are they being syndicated, spun, reused on other sites. Do you have other web sites that are referring to your blog, and referring to you and the content you put on there, as an expert. Your social integration is critical when it comes to your overall search engine marketing and optimization strategy. But no matter what, making sure that you have a specific amount of time and allocated to properly placing your website on the most powerful engine in the world, is critical to the success of any marketing. The cool thing is, you can leverage the Internet, you can leverage Google, and you can leverage your website's placement on google, or your social site's placement on google, to help you decrease costs related to customer service questions. If you find yourself answering the same questions over and over and over again, whether it's customer service or sales, it's critical to make that a digital asset. Put it on Google and allow people, who are not in front of you, to find it on their own. This is going to help you reduce the amount of labor and effort you have going towards overall operational expenses and resources, as well as, put you in a position, to be in front people who are are you looking for answers to their problems. It's also critical to consider adding a pay-per-click or retargeting program. This is temporary, but it's fast. It allows you to be able to put in a specific dollar amount and be able to pay when you receive new leads or new conversions to your website. Pay-per-click in retargeting, whether it on Google or on Facebook, gives you an additional piece of equipment to be able to better position your company, to have more eyeballs looking at it. Literally we have one customer that owns the top five positions on Google in an organic listing. And also has two paid ad spots. By owning seven different positions on Google they're able to increase the odds of converting new business every time somebody looking for their service.
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