How to SEO Your Local Business

How to SEO your local business video tutorial is created by RankYa shows methods for improving local search rankings in Google local places search result and also in Google web search results.

This video tutorial session explains local search engine optimization factors for achieving high Google rankings for local businesses. It details options in Google Webmaster Tools site settings for geo-targeting option. It explains how to incorporate Google Places for Business, and also the importance of placing local business details on local directories. Video lesson also details how to optimize landing pages for local search terms. Furthermore, the video tutorial shows how to Markup HTML web pages with LocalBusiness details as suggested by schema.org

Here's where you can easily create your own geo Meta tags for your Local SEO:

Here's the information for schema.org local business details:

And as for Google Local Places for Business, more information can be found here:

Sample template file for you to Markup your HTML can be found here:

Now that you know different ways for search optimizing your website for locally based search terms your potential customers are likely to search Google with, why not share this video tutorial so that other online business owners can also learn more about "how to seo their local businesses" the URL to share is this:

If you want to learn more about how to improve your website ranking in Google organic search results (SERP) then you will also enjoy watching this video tutorial about Google rankings:

This video tutorial has been created by www.rankya.com search engine optimisation blog for all website owners so that they can also utilize the power of search engines like Google to drive website traffic to their site. I would like to encourage you to subscribe to our YouTube channel by visiting this URL:

I thank you for learning with me and looking forward to hearing from you soon.

20 Comments

  1. Thanks great easy to understand video, I didn't know about the Geographic target area on google webmaster tools..ps found the audio on the video a little low

    • Thanks for the comment Steve, and I will do try to look in to the sound quality of the videos (it's just that where I live is a really busy neighborhood so it is always hard for me to get the audio right) anyhow, there is always room for improvement, thank you for the visit. ps. I am working on new videos for webmasters like us so don't forget to revisit soon. Thanks mate;

  2. Thank-You very much for your video, I especially loved that you included the Local Business Markup for Google! Thanks :D

    • Thank you, I thought no local business #SEO could be complete without the local markup, I am glad you found it useful. Also congratulations on working with #WordPress CMS because I think it is "the" CMS of the future

    • Thank-You very much! :) Good luck with your business man!

    • and please tell me, where, is your accent from (if you don't mind), to me it sounds like a mix of a few different accents, am I right? haha

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4"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful Shading Accent 4"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful List Accent 4"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful Grid Accent 4"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false" UnhideWhenUsed="false" Name="Light Shading Accent 5"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false" UnhideWhenUsed="false" Name="Light List Accent 5"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false" UnhideWhenUsed="false" Name="Light Grid Accent 5"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Shading 1 Accent 5"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Shading 2 Accent 5"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false" UnhideWhenUsed="false" Name="Medium List 1 Accent 5"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false" UnhideWhenUsed="false" Name="Medium List 2 Accent 5"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Grid 1 Accent 5"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Grid 2 Accent 5"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Grid 3 Accent 5"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false" UnhideWhenUsed="false" Name="Dark List Accent 5"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful Shading Accent 5"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful List Accent 5"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful Grid Accent 5"/> <w:LsdException Locked="false" Priority="60" SemiHidden="false" UnhideWhenUsed="false" Name="Light Shading Accent 6"/> <w:LsdException Locked="false" Priority="61" SemiHidden="false" UnhideWhenUsed="false" Name="Light List Accent 6"/> <w:LsdException Locked="false" Priority="62" SemiHidden="false" UnhideWhenUsed="false" Name="Light Grid Accent 6"/> <w:LsdException Locked="false" Priority="63" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Shading 1 Accent 6"/> <w:LsdException Locked="false" Priority="64" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Shading 2 Accent 6"/> <w:LsdException Locked="false" Priority="65" SemiHidden="false" UnhideWhenUsed="false" Name="Medium List 1 Accent 6"/> <w:LsdException Locked="false" Priority="66" SemiHidden="false" UnhideWhenUsed="false" Name="Medium List 2 Accent 6"/> <w:LsdException Locked="false" Priority="67" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Grid 1 Accent 6"/> <w:LsdException Locked="false" Priority="68" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Grid 2 Accent 6"/> <w:LsdException Locked="false" Priority="69" SemiHidden="false" UnhideWhenUsed="false" Name="Medium Grid 3 Accent 6"/> <w:LsdException Locked="false" Priority="70" SemiHidden="false" UnhideWhenUsed="false" Name="Dark List Accent 6"/> <w:LsdException Locked="false" Priority="71" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful Shading Accent 6"/> <w:LsdException Locked="false" Priority="72" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful List Accent 6"/> <w:LsdException Locked="false" Priority="73" SemiHidden="false" UnhideWhenUsed="false" Name="Colorful Grid Accent 6"/> <w:LsdException Locked="false" Priority="19" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Subtle Emphasis"/> <w:LsdException Locked="false" Priority="21" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Intense Emphasis"/> <w:LsdException Locked="false" Priority="31" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Subtle Reference"/> <w:LsdException Locked="false" Priority="32" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Intense Reference"/> <w:LsdException Locked="false" Priority="33" SemiHidden="false" UnhideWhenUsed="false" QFormat="true" Name="Book Title"/> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-fareast-language:EN-US;}

  3. Dear Tolga, Thank you very much for the great videos, I found them very useful. I would have a question for you and would be grateful if you could answer it. I understand the principles of the geo specific SEO targeting, but what if I'm a business offering my services locally, but targeting an international audience. Wouldn't it hurt my exposure to limit myself to the country specific Google search engine, making it only available to people that are searching within the country using that type of country specific version? Kind regards, Nicholas

  4. good video

  5. Very easy to understand the video. Didnt know that Geographic targeting using google is possible. Great tool. Thanks a lot for sharing

  6. Hello, I have a question. I have my wordpress based website on technical articles with .com extension hosted on US. Should I target my audience by Google webmasters tool?? 

    • Technical articles dont have any targetted audience in specific country. What should I do??

    • +neeraj kumar Jha I would do this because of .com extension, in fact, remember that the smartest thing you can do is, target countries with an domain extension. If Australia .com.au if United Kingdom .co.uk extension etc. So always keep that in mind, and I would surely "target my audience by Google webmasters tool" and don't forget to add your sitemap if not done so already https://www.youtube.com/watch?v=BN0EAaDdEIY

  7. you are one of the best teacher

  8. I have a question. I have a local business that I want it to reach out to more clients, and customers on search engines. How do I go about it?

    • +Emma Nunez Hi Emma, local #SEO or search engine optimization for general keyword rankings, first thing is to get the on page SEO elements in place. I have made a playlist in which you can learn how to do all that (just in few hours). Then, select keywords that have local intent (usually is the *suburbs* *City* *country* name along with industry specific keywords. For example: if I was offering *web* *design* *services* then, I would make sure that I target *web* *design* *services* *melbourne* aka (Local intent) when someone searches #Google. Then, you should focus on these great new features Google officially supports: https://developers.google.com/structured-data/customize/overview You can and should add https://schema.org/LocalBusiness so I created this sample for #RankYa #YouTube channel visitors. This is perhaps basic but is useful and can be inserted on your web pages (all of them, usually placed in Footer Section) <div itemscope itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">Your Business Name</span> <span itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">124 Sample Street</span>, <span itemprop="addressLocality">SampleSuburb</span>, <span itemprop="addressRegion">REGIONGOESHERE</span> <span itemprop="postalCode">123POSTALCODE123</span> <span itemprop="addressCountry">COUNTRY</span> </span> Phone: <span itemprop="telephone">0000000000</span><br /> Email: <span itemprop="email">youremailaddress@yourdomain.com.au</span> </div> Then, https://www.google.com.au/business is a great way to start your local business promotion. Furthermore, remember that when you mention your website on external sites (including social media sites) then make sure that the vocabulary that you use includes details about your website and also *your* *local* *business* (perhaps address name phone numbers your products and services) because Google can then better understand your website. I hope this reply will be of worth to you and just continue promoting your website online and soon, great results will be your reward for your local business.

  9. Hey! Great video! Where can I find the local business markup code? I've used the tool but it's far more complicated! Could you send me a sample where I can just replace the info with my local business details and upload to header? Thanks!

    • +Jon Faiella Hi John I uploaded a zipped folder https://www.rankya.com/public-assets/ look for SEO Related > Local Business Markup Samples (.zipped version) modify them according to your needs. I also included advanced markup in there showing you how you can created better schema for local business, so basically, depending on your business details, you can use all/any from http://schema.org/LocalBusiness anyhow, download the text file and read through it. If you run into any troubles, come join me in the new forum

    • Thanks a lot! One more thing, would it be the same for an address in the United States?

    • +Jon Faiella Hi Jon, the address details on the samples must be changed to have your own address details, the samples have an Australian address details, but for US, you would need to change the address details to match US Regions PostCodes etc.

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